23rd edition of Pohoda Festival
When preparing Pohoda, we try to use the same approach as when you invite someone to your home for a visit. You want them to feel good in your place, you want them to have a good programme and place to sit and sleep. You prepare good food and drinks and do everything possible to make them feel good even in the bathroom or the toilet. Then you can listen to good music, dance, watch movies, talk about the joys and challenges of the universe, discuss art — everybody what they want and how they want. We believe that our visitors can feel this approach. We, on the other hand, can certainly say that they are great guests. They create the best atmosphere we’ve experienced at festivals.
Pohoda Festival is characterized by its values of friendliness, hospitality, sharing, and tolerance. All of this without forgetting its unwavering commitment to quality service. The philosophy of the festival is to welcome the public the same way as we would welcome a friend to our home. This approach led to seven nominations in the European Festival awards and win of the Green Operations Award. “Pohoda is a shining example, individual and a great and leading European festival!” These were the words of Teresa Moore, the director of the A Greener Festival initiative, at awarding the Green Operations Award to the Pohoda Festival in Groningen. We react to the award by introducing some more ecological innovations.